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Research papers

State of the art multi media index

The Danish Multi Media Index (DMMI) contains a wealth of information on all important aspects of media published in Denmark. This paper describes the methods of the measurements conducted for the individual types of media as well as the highly...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Simon Ortmann Nielsen, Søren A. Bronée
Company: Nielsen
June 15, 1994
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Citation

Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/state-of-the-art-multi-media-index